Marketing Segmentation for Nescafe Essay

4.1 Market SegmentationNESCAFEs customers bases are comprised of spare-time activity target groups.Local residentsLocal telephone line peopleStudentsTravelers passing through and throughThese groups are potentially cockeyed customer segments. The benefit of this customer segmentation is that it helps to maintain consistentency in business throughout the year. The customer segments erect a consistent foundation of all years long. Also by costing several commercialize segments, NESCAFE does not become overly dependent on any single consumer group.4.2 Target Market Segments outlineOverall, our strategy is to maintain a constantly high customer count by leveraging our appeal to groups of customers.Local residentsApproximately 200,000 people live inwardly our NESCAFE location. The most affluent of these live even closer, within three miles. Excellent Parking is available for our customers, local customers from the loyal core of our business.Local Business some(prenominal) of the e mployee parking is out of the immediate area with shuttle service to downtown, most people stay mount their place of employment during breakfast, lunch and later work relaxing. A significant number of these local business people find coffeeholics an inviting and convenient destination.StudentsIn Hyderabad there are many universities as well as dozen of school, and colleges including many private centers. So students love to come at NESCAFEto enjoy with their friends in exculpated environment with best cup ofcoffee or cold coffee and their favorite snacks.Travelers passing throughThe travelers passing through Hyderabad they will tired in journey or get tired after journey they can easily relax in the environment of NESCAFEand enjoy their coffee or tea or have some snacks.4.4 Competitive advantageOur competitive, compared to other coffee shop in Hyderabad includes The significantly higher quality, better tasting products.The only coffee caf which provide best products in reasonab le price.