A Look into the Secrets Behind Advertising Essay -- Advertisements Med

A Look into the Secrets behind Advertising Did you know that in the course of an mean(a) day you are bombarded by over three thousand advertisements? (Faigley 93) From tidy sum stations and newspapers, to e-mails, television, and music videos, todays marketers are finding innovative ways to catch their advertisements sophisticated and appealing so that they can lure consumers to their products. How has this phenomena occurred? This strategic advertizing is not as complicated as it sounds. In fact, businesses use a formula-like approach when creating such advertisements. In order to be a jab consumer, I recommend that you be aware of these techniques. To create an ad, businesses research consumer trends. unrivaled steadily growing trend in America is the on-the-go fast viands industry . . . and it seems as if Americans can not get enough of those succulent cheeseburgers and greasy fries In order to encourage healthier habits, marketers foca lize on weight down loss and fitness, using strategic advertising to make out their product. An excellent example of strategic advertising is found in the January 2004 impression of People Magazine . This ad, sponsored by Life Time Fitness, promotes Lean generator weight supplement pills. The ad pictures a beautiful, healthy model rest on the beach during a cloudy day. Her arms are broad open, directing us to read the words written below. In the niche of the ad sits a bright bottle of Lean Source weight loss pills and a stamp of approval for the product. This advertisement illustrates how a caller uses strategic advertising to sell its product to consumers like us by displaying its supposed credibility, emotional and sexual appeal, and effective visual design. ... ...Life Time Fitnesss ad utilizes marketing strategies by making the ad believable, emotionally and sexually attractive, and visually pleasing. Congratulations You are now an official savvy consume r, so the abutting time you see an ad that catches your eye, be sure to own a second glance at it. You will be appreciative that you did. Works Cited Faigley , Lester, and Jack Selzer . Good Reasons with Contemporary Arguments . 2nd ed . rude(a) York Pearson bbbbbbLongman, 2004. Meadows, Michelle. Public Health Officials Caution Against Ephedra Use FDA Consumer Magazine June 20031-3. 2003. U.S . fodder and Drug Administration. 26 Jan. 2004 <http//www.fda.gov/fdac/features/2003/ 303_ephedra.html. Zarefsky , David. Public Speaking Strategies for Success, Penn State Version . 2003-2004 ed . New York Pearson Printing, 2003.