Unicord Plc: the Bumble Bee Decision Case Analysis

Executive Summary The case study describes a Tha baised syndicate called Unicord schematic in 1978 that focused on the processing and canning of clear tuna fish to be grocery storeed globally. The global tuna industry at the snip consisted of tuna fishings in addition to canning. On a ecumenic scale, the United States was the largest outcomeer of canned tuna. Unicord acquired the US based tuna confederation Bumblee Bee in redact to break into the US market and deflect costly import tarriffs. The purchase amount, consequently, stretched the companys solubility thin. Upon first appearance the US market, Unicord was faced with a number of external and subjective challenges that include controversial fishing techniques, cultural barries between US and Thai management, aggressive price wars that already existed in the US market, the tuna-dolphin fray (purse-seigning) and divisive corporate decision making by eyeshade Thai management. The company inevitably fell into r eceivership in 1995 as a result of these challenges. The following cases analysis exit sweat to present the most feasible solution to the fuss of how to reanimate Unicord from its present state. The recommendation includes the purchase and subsequent reorganization of Unicord by a private equity investment unfluctuating in order to make the necessary changes to allow the company to draw profitable once again. Problem Statement In order to pot which options are most feasible in helping to touch on profitability to Unicord, one must(prenominal) be able to kitchen range what had gone wrong initially in such a short period of time. depth psychology Unicord acquire Bumblee to successfully counter festering trade protectionism in the United States, which at the time had a number of tuna processors. Barriers to competition existed in various forms: tarrifs, import duties and quotas as come up as environmental and food asylum standards. Naturally, tuna processors in Thai land perceived these barriers to be a world! -shattering competitive overleap that needed to be...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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