The Chattanooga Ice Cream Division Case Analysis

The battle of Chattanooga Ice baste part encase analysis play down     Chattanooga Ice Cream was a division of Chattanooga Food Products and had a written report for producing mid-priced, basic ice work out sold in general in securities industry stores. In the intravenous feeding geezerhood prior to the Case Study, the Ice Cream Division had see some rather drastic changes. Charles Moore, who was the grandson of the founder, took over as freshly President and General Manager. As well, three of the vii members of the go along circumspection group had new-fashionedly departed and, in a drastic change for action personnel, the oldest plant was closed and production was consolidated into two newer plants. Roots of the Problem     individually(prenominal) of these changes seems to pay back displace some stress on the carcass and climate of the bon ton and, at the time of the Case Study, the companys antecedent level of profitability and mar ket military operation had non to that degree returned. Exhibit 3 showed, graphically, that the bottom livestock (operating profit) was dropping more steeply than the top line (sales revenue). They appeargond to be becoming slight efficient as well as less effective.

These recent changes the company had been experiencing, especially the recent management squad and leading turnover, were root causes of many of the companys problems that were outlined in the case study. The team appeared to have non quite reached a bear witness of comfort, trust and effective teamwork with each other and, although the recent passing of a large grocery store estimate w! as presented as the main problem in the Case Study, the loss of the account was a symptom and not the cause of the problem, the management teams response, lack of teamwork and nearsightedness was. The immediate crisis may have been precipitated by the loss of the account, besides it was exacerbated by the management teams reaction, and was merely a symptom of a large problem. Ups and downs always occur and accounts are gained and lost, that is normal in the carriage of a business; the management...If you deficiency to get a bounteous essay, order it on our website: OrderCustomPaper.com

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