Bmw Customization

Table of Contents 1. Executive Summary2 2. riddle assertion..................3 3. Company Objectives...3 4. Company Background3 5. analytic thinking: * 5.1Market Analysis..5-5 * 5.2Competitive Analysis..5-8 * 5.3Segmentation Table5-8 * 5.4Perceptual map..9 6. Key Factors * 6.1Key Opportunities..10 * 6.2Key triumph Factors..11 * 6.3Key Uncertainties..11 7. Alternatives.12 8. Recommendations..12 9. pull through Plan..13 10. Contingency Plan14 11. Appendices..15 1.

Executive Summary * * BMW Group Canada, a company cognize for its premium brands of cars, launched an Individual Program (BMW IC) in 2002, which was an initial success, however, oer the past three years at that place has been a decline in sales of the program. * * Jeremy Shaver, the product be after(prenominal) manager, wants to re-launch the program with new strategic plans to improve the sales. For its success, he unavoidably to place stronger emphasis on this initiative at both(prenominal) the incarnate and retail level, he also needs to go on ways and incentives to encourage retailers to refocus on selling BMW IC to their customers. * * An analysis was done to identify the current problems as unspoiled as a perceptual map was used to plod consumers perceptions of different brands. A SWOT analysis was effected followed by a market and competitive analysis. In addition, a segmentation table was prepared and key factors were analyzed. * * Based on our analy sis, we have determined our alternatives and! recommendation; we recommend that the program be relaunched with a new strategic...If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper