Barbie and Body Image: Marketing and Advertising

She took the world by storm at New York?s annual Toy Fair in 1959, and since then Barbie has remained unrivaled of the hottest selling toys in the world. With her good intuitive feelings, charm, and charisma, Barbie has won the hearts of girls in all over in record time. Unfortunately, it is Barbie?s good looks that switching conduct her to stick a distorted two-bagger of what violator is. In Barbie?s early years, before women spoke openly more or less anorexia, Barbie?s props encourage girls to obsess on their heaviness. In addition, Barbie?s 1965 ?Slumber company? outfit featured a bathroom scale ?permanently set at one hundred ten? (Lord 229). Barbie has become an impractical symbol of body reach to child homogenous girls across the board and it is the way that Mattel markets and advertises Barbie that has caused these negative feelings towards self-concept and body image amongst her audiences, resulting in unhappy girls and in some cases, severe self-pride issu es. One of the main reasons why Barbie gives young girls negative feelings destruction to body image is the impossible proportions Mattel has created for Barbie. ?The possibility of being wrought like Barbie is less than one in 100,000 and if she were human size, she would stomach 5 feet 6 inches tall, weigh 110 pounds, have a 39-inch bust line, an 18-inch waist, and 33-inch hips,? (Wright). Even worse is the fact that Mattel justifies Barbie?s unrealistic body shape by saying, ?It helped clothes look break up on her.? Mattel has created Barbie to be so exceptionally swerve that her weight and body proportions are not only undoable plainly also unhealthy (Ive 283). Mattel does a good business organisation at convincing young girls that Barbie is the ultimate role clay sculpture and should be emulated. Thus, when girls see Barbie?s tiny proportions, they assume that they should look like that as... If you want to get a full essay, nightspot it on our website: OrderCustomPaper.com

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